Effective Date: May 2026
Wisconsin’s Elkhart Lake (“we,” “our,” or “us”) values your privacy and is committed to protecting the personal information you share with us through our website, forms, newsletters, and other communications.
This Privacy Policy explains what information we collect, how it is used, and the choices available to you when visiting Wisconsin’s Elkhart Lake.
Information We Collect
We may collect personal information that you voluntarily provide when you:
- Sign up for our newsletter
- Request a visitor guide
- Submit a contact form
- Enter a contest or promotion
- Register for an event
- Communicate with us through our website or social media channels
Information collected may include:
- Name
- Email address
- Mailing address
- Phone number
- Organization or business name
- Any additional information you choose to provide
We may also automatically collect certain non-personal information when you visit our website, including:
- IP address
- Browser type
- Device type
- Operating system
- Pages visited
- Date and time of visits
- Referral websites
- General geographic location
- Website interactions and engagement data
How We Use Your Information
The information we collect may be used to:
- Provide travel information and visitor resources
- Send newsletters, updates, and promotional emails
- Respond to inquiries and requests
- Mail visitor guides and promotional materials
- Improve our website and visitor experience
- Analyze website traffic and engagement
- Promote tourism and local businesses in Elkhart Lake
- Support advertising and marketing efforts
We do not sell your personal information.
Email Marketing & Communications
When you subscribe to our newsletter or submit information through our website, you may receive communications related to:
- Upcoming events
- Seasonal travel inspiration
- Lodging and dining updates
- Promotions and tourism information
- Community news and announcements
Email communications may be managed through third-party platforms such as Constant Contact or similar email marketing providers.
You may unsubscribe at any time by clicking the unsubscribe link included in our emails.
Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to improve user experience, analyze website traffic, and support marketing efforts.
Cookies may be used to:
- Remember user preferences
- Analyze visitor behavior
- Measure website performance
- Support advertising and remarketing campaigns
- Improve content and user experience
You may disable cookies through your browser settings; however, some portions of the website may not function properly as a result.
Analytics & Advertising
We may use third-party analytics and advertising tools, including but not limited to:
- Google Analytics
- Google Tag Manager
- Meta/Facebook tracking tools
- Advertising and remarketing platforms
These services may collect information about your interaction with our website and use cookies or similar technologies to provide insights, measure performance, and deliver relevant advertisements.
Google may use collected data to personalize ads within its advertising network. You can learn more about how Google uses information here:
You may opt out of Google Analytics tracking through Google’s browser opt-out tools.
Forms & User Submissions
Information submitted through contact forms, newsletter signups, visitor guide requests, or other website forms may be stored securely within our website systems or third-party platforms used to manage communications and marketing.
We take reasonable precautions to help protect submitted information but cannot guarantee complete security of online transmissions.
Third-Party Links
Our website may contain links to third-party websites including lodging properties, restaurants, attractions, event organizers, and business partners.
Wisconsin’s Elkhart Lake is not responsible for the privacy practices, content, or security of external websites. We encourage users to review the privacy policies of any third-party sites they visit.
Embedded Content & Social Media
Pages on our website may include embedded content such as videos, maps, social media feeds, or other interactive features from third-party services.
Embedded content from external websites behaves the same way as if the visitor accessed the external website directly. These services may collect data, use cookies, and monitor interactions.
Data Sharing
We may share information with trusted service providers who help us operate our website, marketing communications, analytics, or tourism-related services. These providers are only given access to information necessary to perform their services.
We may also disclose information if required by law or to protect our rights, users, or website security.
Data Security
We take reasonable administrative and technical measures to help protect personal information submitted through our website. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
Children’s Privacy
Our website is not directed toward children under the age of 13, and we do not knowingly collect personal information from children.
Your Choices
You may choose to:
- Opt out of marketing emails
- Disable cookies through browser settings
- Contact us to update or remove your information when applicable
To unsubscribe from email communications, click the unsubscribe link located at the bottom of our emails.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in practices, technologies, or legal requirements. Updates will be posted on this page with a revised effective date.
Contact Us
If you have questions regarding this Privacy Policy or how your information is used, please contact:
Wisconsin’s Elkhart Lake
41 East Rhine Street
Elkhart Lake, WI 53020
Email: [email protected]
